AFP reported that the Black Friday, the official start of the holiday shopping season in the United States, showed a 2.2-percent boost in the number of shoppers going to the malls, according to early estimates. But the estimates showed only a 0.3-percent increase in spending. ShopperTrak monitoring on Black Friday retail sales summarised:
2008 - USD10.15bil; 2009 - USD10.66bil (+0.5%) and 2010 - USD 10.69bil (+0.3%) in various retail locations.
"This means the American shopper has adapted to the economic climate over the last couple of years and is possibly spending more wisely as the holiday season begins," said ShopperTrak founder Bill Martin.
There is a tendency to push consumers to websites as confirmed by PayPal of an increase of 27% total payment volume. "The tough economy has made shoppers more price-conscious, and this year's Black Friday results show that they're going online to find the best deals," said Amanda Pires, senior director at PayPal.
"With the convenience of shopping from a laptop or mobile phone, more people are choosing to avoid the long lines, parking chaos and early morning rush in exchange for great online deals available from the comfort of their homes," she added.
So how the scenario for Malaysia?
Do write to mienspg@gmail.com on your retail sales performance on Black Friday.
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