ISO 22000:2005 FAQ (English / Malay)

International Standards for Business, Government and Society

ISO 22000:2005 FOOD SAFETY MANAGEMENT SYSTEMS

HACCP (Hazard Analysis Critical Control Points)

GMP (Good Manufacturing Practice)

Introduction: ISO 22000 is about Food Safety, HACCP is about ensuring control of important parts of your food factory and GMP is the practice of maintaining clean-lifestyle within your company.

Pengenalan: ISO 22000 adalah mengenai Keselamatan Makanan, HACCP adalah untuk memastikan kawalan dari bahagian-bahagian penting dari kilang makanan dan GMP adalah amalan mempertahankan gaya hidup bersih dalam syarikat anda.

How ISO 22000 benefit society?

ISO provides a standard way of making products per your customer order or wants. This standard is accepted within your food industry. ISO 22000 also allows companies to compete as equals all around the world.

Bagaimana ISO 22000 boleh memanfaat masyarakat umum?

ISO adalah satu-satu cara untuk membuat produk mengikut tempahan atau apa yang hanya dikehendaki oleh pelanggan-pelanggan anda mengikut piawaian rasmi antarabangsa “Standard”. Standard ini diterima secara seluruh dalam industri makanan sedunia. ISO 22000 juga membolehkan syarikat untuk bersaing secara sama taraf di seluruh dunia.

How ISO 22000 benefits consumers?

For consumers: - conformity of products and services to International Standards -provides assurance about: -quality -safety –reliability.

Bagaimana manfaat pelanggan ISO 22000:?

Untuk pelanggan - kesesuaian produk dan perkhidmatan mengikut Piawaian Antarabangsa memberikan jaminan tentang:- kualiti- keselamatan-kebolehpercayaan.

CASE #1: HIGH-5 BREAD (EQUIPMENTS AND HANDLING RAW MATERIALS)

http://www.flickr.com/photos/68192126@N00/sets/72157594269553740/

CASE #2: NESTLE in International News (2010)

CHICAGO - Nestle USA will begin using heat-treated flour in its Toll House refrigerated cookie dough, months after the company temporarily pulled the product off of store shelves after the Food and Drug Administration found evidence of E. coli contamination.

The unit of Nestle SA said it will halt production at its Danville, Virginia, plant from Wednesday until January 25 in order convert the plant to use heat-treated flour.

In June, Nestle recalled the cookie dough after the FDA said it was investigating possible E.coli related illnesses that might have been related to the eating of raw cookie dough.

How ISO 22000 benefits authorities?:

Everyone has the same way of doing business – therefore easy for auditors to train and check on food processes are in accordance with Government food acts.

Bagaimana ini boleh manfaat ISO 22000 kerajaan?:

Setiap syarikat mempunyai cara yang sama menjalani perniagaan - adalah mudah bagi juruaudit untuk melatih dan menyemak tentang proses pemakanan samada patuh dengan kehendak Akta-akta kerajaan yang sedia ada mengenai makanan.

How ISO 22000 benefit developing countries like Malaysia?

For developing countries, ISO 22000 allows business people to conduct sales and marketing in developed and other countries in Europe, US and Middle-East which will require solid proofs on your general audit conducted.

Bagaimana ISO 22000 manfaat negara-negara membangun seperti Malaysia?

Bagi peniaga-peniaga dari negara-negara membangun, ISO 22000 membuka peluang untuk pemasaran baru ke negara-negara di Eropah, Amerika dan Timur Tengah yang memerlukan bukti-bukti kukuh yang syarikat anda telah menjalani audit umum.

Conclusions: Minimise future problems. Find ways to do business better. More opportunities to market businesses. Meet Government requirements.

Kesimpulan: Mengurangkan masalah di masa depan. Mendatangkan hasil perniagaan melalui cara-cara terbaik. Lebih banyak peluang untuk perniagaan pemasaran. Memenuhi kehendak Kerajaan.

New Year 2010

Morning Breakfast

I was at a coffeeshop when I noticed a table of Indian men seated where a well-dressed looking good in MU T-shirt aged 50ish, leading a talk (could be business, MLM or social) to the group of 3 stout men of mid-30s. To his immediate right, was a young male who looked to be in his early to mid-20s.

What was apparent that the early morning breakfast discussion was of value and great interest. The young man perhaps was either disinterest or there was a message on his phone for him.

At one point, after the young man put away his phone, he chipped in the conversation. The elderly man not short of interested listeners said this, "Boy, ...........". The "boy" was taken aback, I was taken aback.

The manner was said by this stylish elder man and the body language provided me that we are still very Asian in the task we do each day. The boy - can be anybody you know in public.

Bill Gates - 1st company at the age of 13. Microsoft at the age of 20.

Larry Page (25) and Sergey Brin (24) started Google Inc. in 1998.

Suhas Gopinath (14) started Global Inc. and recognised as the world youngest successful entrepreneur.

There are of course plenty more....

It doesn't matter who is the boy, its how you say it and you never know who is on the other end of the stick. Boy, what a big slip to start your 2010.

Evening Dinner

I went to a recommended bistro (one and only) at the New World Park, Penang. I got to know the proprietor a long time back when I approached him for business. So this was kind of our first meeting after a year's absence. Met him with a handshake and a new year greeting. The establishment was in full swing and I managed to get a small tidy table for myself.

Looked around, the head waiter was extremely busy. Not taking orders but white-washing the juniors when I was looking for someone to take my orders. He told me with his palm, to wait, at less than 1m away. So I waited. When he came to take the order, I somehow felt the service was not up to my mark. Again, its the tone of voice, the body action.

Fillet mignon, cooked medium. Excellent stuff and compliments to the chef.

Somehow, the bad waitering kept playing in my mind even though I read my book on Peter Drucker's biography. Midst in my wonderful steak, the head waiter dropped over and quizzed how was my steak. "Delish...". He smiled. Eh... the man actually smile? And poke up a signal of the ol' thumb-up indicating Great.

Now... considering the whole environment, its a New Year, the full-house, waiters here there, I would dare say, I was wrong to early judge the man. In organisational behaviour we call it"Halo Effect". Meaning to say, we meet a lot individuals, we see the good and the bad and we figure we know everything and interpret the positive and negative well enough based on 1 single trait or appearance.

This gentleman, I have seen him many times but never this close-up and never served up by him, I must admit he did his work well.

So if you ever give a thumbs-down to a place, a service - maybe once, perhaps its worth the while to check why people always gave good comments about it when you or I weren't there.

I was there on the 1st day of 2010 and I can tell you, the second time - well-worth more than just a steak.

Happy New Year!

Erasmus Koay

Servicing Your Customers and You

FSC Chain of Custody Consultancy

Dear readers,

Coming 2010, we will be promoting the Green, Forest Stewardship Council (FSC)'s Chain of Custody certification process.

Why should I become FSC certified?

Being FSC certified shows that you have complied with the highest social and evironmental standards on the market. As public concern continues to grow about the state of the world's forest and timber resources increases, FSC provides you with a simple solution to complex environemtnal and social issues.

The FSC label is an effective way to get public and consumer recognition of your social responsible practices. This gives you credibility with customers and business partners as well as financial institutions and watchdog organisations.

The FSC certification helps to protect your brand and reputation and it allows you to access to highly environmentally sensitive markets. Increasingly, governments and other organisations specfy FSC certified products in their purchasing policies. And because FSC has the only globally valid standard, it is also the only standard that is no barrier to trade under the Worlld Trade Organisation (WTO).

In related issues as published on 12 December 2009;

The US Luxury Packaging company PAK 2000 has pledged to release a new paper policy giving preferences to FSC certified and recycled products in line with a growing trend embraced by glamorous fashion companies including the Gucci Group, Tiffany's & Co., Hugo Boss, Ferragamo and the H&M Group.

To know more about FSC COC, kindly give us a call or drop us your contact at mienspg@gmail.com.

CEO: Find Opportunities in Times of Crisis

Port of Spain: Going against the grain and finding opportunities in a crisis sitaution are important criteria towards establishing a successful business, Malaysian businessman Datuk Vijay Eswaran told the Commonwealth Business Forum.

The Executive Chairman and CEO of the QJ Group of Companies said a look at the Fortune 500 companies showed that almost half of them began after the first and second World Wars - formed in the midst of destruction and in the midst of havoc and chaos.

He said the real challenge in running a business was that in every opportunity, one has to undergo a crisis.

"So even in innovation there has to be challenges and a price that has to be paid for the process. The first thing we have to learn, is to go against the grain."

"We have been coached, and structured, and our thinking and parameters have been driven into granite, so to speak. Innovation begins in looking in the other way."

The Star, Nation, pg 4.

Malaysia issues China's ICBC local banking licence

Malaysia's finance ministry has issued a commercial banking licence to China's largest bank, the country's central bank announced Friday.

The licence for the Industrial and Commercial Bank of China Limited (ICBC) follows the signing of an arrangement between the China Banking regulatory Commission and Bank Negara agreed to in the early part of the year, it said in a statement.

The issuance of the licence comes a week after both central banks signed a deal to increase cooperation in banking supervision during a state visit to Malaysia by Chinese president Hu Jintao.

In April, Najib announced measures to liberalise the country's banking sector, allowing nine new banking and insurance licences and easing foreign ownership limits for non-commercial banks.

Malaysia has 13 locally incorporated foreign banks, including HSBC and Citibank, and three foreign Islamic banking operators. No new foreign commercial banks have won approval to operate here for more than a decade.

The banking and insurance industry represented 11 percent of Malaysia's GDP in 2008, compared with 9.2 percent in 2000, and employed 140,000 people.

Excerpts from By Agence France-Presse, Updated: 11/20/2009

http://news.malaysia.msn.com/regional/article.aspx?cp-documentid=3712955

Fortune 14 September 2009

All rights belong to owner(s) of the Magazine.

Luxury Fights Back cover

Quickies:

Gold Rush - the Gold Prospectors Assoc of America seen a 93% rise in membership from 2007 to 2008 with membership standing at 60,000 members. With ups-downs, overall the gold spot price shot up from $650 (2007) per ounce to $937 per ounce (2008). Due to inflation fears, American Eagle one-ounce gold coins made brisk sales from 47,500 (2007) to 86,000 (2008).

The only one trusted reliable source of wealth remains to be Gold. With demand more than supply and evidently so with the flagging world economy (though some begged to differ), inflation seemed to be the order of the day.

Luxury Real Estate Vultures - bankers, hedge funds managers are no longer the suitable candidates of the women in looking. What about their properties? Former MD of Fortress (hedge fund) now CEO of Concierge Auctions teamed up with Sotheby's selling luxury houses of owners who was high-riding the business world at one time. Better to have an exit than to get stuck with a carrying cost of some millions in mortgages or enter foreclosure.

Malls Think Outside the (Big) Box - with dismal retail climate and highest vacancy rate at 8.4% since REIS commercial real estate research firm started collecting data a decade ago, mall operators are starting to be creative when coming to their definition of a tenant. Formerly 4,900 sq. ft. space occupied by KB Toys at the Concord Mall, Elkhart, Ind., is now the evangelical Fresh Start Church. Nashville, One Hundred Oaks Mall is occupied by Vanderbilt Medical Center that took up the 436,000 sq. ft. or half the mall. One that had lost Macy's and Dillard's as anchor tenant, turned its empty space into an artist colony.

In total, 63 churches, 244 medical facilities, 172 schools moving into retail space in the 2nd quarter of 2009 alone as long as tenants agree to shorter leases and rent relief. However, critics from other mall owners prefer to keep the malls empty rather than to fill it with just any tenant.

A Brain-Mall

Now imagine for a while, that a building... say a Mall is like our brain...

Where would you like to setup your business?

Maybe... just say, maybe you choose:

Frontal Lobe - the front part of the brain-mall. Now notice that in a brain, this space is actually very involved in planning, organising, problem-solving, selective attention, personality and other functions such as behaviour and emotions. What's the front part of the mall... normally the well-selected brands (high-end) are place at the front. A lot of activities going on there... people movement, chattings, shoppers moving in-out, small vehicles load/unload (instead of using the designated lifts), all sorts of emotions from smokers to non-smokers, moms pushing the prams, great grand-aunties resting the feet.... BUT again...selective attention. very rarely do you see a lot of customers even though there might be 70% off.

Parietal Lobe - One of the two parietal lobes of the brain located behind the frontal lobe at the top of the brain.

Parietal Lobe, Right - Damage to this area can cause visuo-spatial deficits (e.g., the patient may have difficulty finding their way around new, or even familiar, places).

Parietal Lobe, Left - Damage to this area may disrupt a patient's ability to understand spoken and/or written language.

The parietal lobes has sensory areas that controls sensation (touch, pressure). Behind the primary sensory cortex is a large association area that controls fine sensation (judgment of texture, weight, size, shape).

In the brain-mall circumstances, you have either the Right Wing or the Left Wing... be careful of your choices. Some mall alley ways lead you to a blockage... you would expect the mall to be equally the same but expect differently. No two wings are the same. Choose the wrong wing, you ended up losing customers or basically ended up having to be the tour guide for the people walking around the area looking for other brands.

As for sensory cortex... treat it as though its the escalators... notice that when escalator breaks down (quite often) compare to lifts, people will just get turn off. Thats choosing between climbing or going down, to finding another escalator.

Occipital Lobe - in the back of the brain and processes visual information.

Looking at the way shoppers walk, once after car park, they will go down to nearest level with shopping. Just look around but then they started to choose their favourite places to go. It can be a meeting-place, buying sundries, stroll around, rarely would they want to start with the kids' world (unless they are staying longer there longer first!) Once the shopper catches his/her wind, aircon-cooled, with quality songs played, the shopper will browse and normally those shops at further ends (including departmental stores) receives most shoppers.

Cerebellum - Below and back which helps coordinate movement. Damage may result in ataxia which is a problem of muscle coordination, a person's ability to walk, talk, eat, and to perform other self care tasks. In this case, would be the ground to basement level where.... ALL the FOODS are!

Brainstem - The lower extension of the brain where it connects to the spinal cord. Neurological functions located in the brainstem include those necessary for survival. Back-end. The security guards, the hidden cameras, the leasing and marketing executives, floor cleaners... you dont notice them much but they do see you.

Temporal Lobe - These lobes allow a person to tell one smell from another and one sound from another. They also help in sorting new information and are believed to be responsible for short-term memory. It is where the edutainment, entertainment, movies are.... temporary until the next change of movies or entertainment. If you dont update the cinemas and entertainment attraction is lost, the rest will follow, slowly but surely.

So, if you want to keep your brain-mall safe, ensure to wear hard-hats around. Buy a size that fits the head.